Welcome to the Bromunity

27 05 2008

Today marks day 1 of the Bromunity experiment. This project begins as an attempt to identify and expound upon the emerging and dominant American male archetype of our time, the Bro. This shall be no simple task as this trend of “bro-ness” has emerged quickly and spread throughout pop culture, thus infiltrating almost all other aspects of male culture. It is an unfortunate trend, but one that does not appear to be waning anytime soon. Therefore we hope to separate out its identifying traits and characteristics so that you, the “non-bro” public can avoid accidentally adopting any part of the “bro-dentity.”

A good starting point is a simple definition of Bro borrowed from an entry in the all-powerful Urban Dictionary:

An alpha male idiot. This is the derogatory sense of the word (common usage in the western US): white, 16-25 years old, inarticulate, belligerent, talks about nothing but chicks and beer, drives a jacked up truck that’s plastered with stickers, has rich dad that owns a dealership or construction business and constantly tells this to chicks at parties, is into extreme sports that might be fun to do but are uncool to claim (wakeboarding, dirt biking, lacrosse), identifies excessively with brand names, spends a female amount of money on clothes and obsesses over his appearance to a degree that is not socially acceptable for a heterosexual male.

Finally, thanks for stopping by, we hope your visit will be an educational and enlightening one.